Homes for Students (HFS) has strengthened its senior team with the appointment of Helena Eaton as Marketing Director. Helena joins with a background in marketing in the university sector.
With over 20 years’ experience higher education, Helena joins from Wrexham University, where she led institution-wide brand transformation, student recruitment growth and major strategic marketing initiatives. She also previously held the role of Head of Marketing at Liverpool John Moores University.
In her new role, Helena will lead on Homes for Students’ marketing strategy, with a focus on occupancy performance, brand development, digital innovation and stakeholder engagement.
David Chadderton, Chief Marketing Officer across the Homes for Students Group, said: “Helena has joined us with an impressive background in leading brand, marketing, recruitment and digital transformation strategies within complex, customer-focused organisations – so naturally we are excited to have her onboard. Helena’s expertise is great news for our clients and colleagues and showcases our continuing commitment to strengthening both HFS and our clients’ brand presence.”
Helena’s experience includes leading major rebranding projects, delivering data-led marketing strategies and developing customer-focused campaigns aligned to commercial growth and long-term brand value.
Commenting on her appointment, Helena said: “Homes for Students has established an outstanding reputation for student experience and operational excellence, and I’m delighted to be joining the organisation at such an important stage of its growth. I’m looking forward to working with colleagues, partners and clients to strengthen occupancy performance and continue delivering exceptional living experiences across the portfolio.”
Homes for Students operates over 60,000 beds and continues to invest in innovation, customer experience and sustainable growth across the purpose-built student accommodation sector.
ENDS